Unlimited Vacation Club

Unlimited Vacation Club by AMResorts

Brand Tango embraces the art of elevating brands of distinction by designing alluring consumer experiences specifically tailored to increase sales and awareness—as demonstrated in the multi-award winning Unlimited Vacation Club campaign. Unlimited Vacation Club by AMResorts is an exclusive travel club whose members enjoy preferred rates, benefits and VIP vacation experiences in extraordinary properties around the world. By focusing on signature design aesthetics related to the brand’s purpose, we were able to entice audiences to become enthralled with the brand for the gratification of belonging to a jet-set lifestyle travel community with incomparable savings.

A heightened sense of luxury tailored to increase sales and awareness for an exclusive travel club.

Unlimited Vacation Club by AMResorts challenged our team to create industry-defining point of sale collateral to set them apart from their elite competitors. The advent of unique brand differentiators—such as a brand-making brochure filled with hidden gems about the program— catapulted the club’s modest membership base from 5,000 to 45,000 within five years. Among the ‘surprise and delight’ treasures found within the brochure lives a tiny wallet that members can present or use as a leisure gift card.

An assortment of other contemporary features was fashioned to elevate the brand’s prestige significantly and make the point of sale experience more noteworthy. We strategically tucked membership level details inside alcoves crafted within the design of the brochure. We created a beautifully laminated linen fabric to cover the membership kit, embossed the certificate holder, and draped the finishing product with luxury, specialty finishes. Today, Unlimited Vacation Club by AMResorts not only enjoys a significantly larger membership base but also a commanding presence in the industry.

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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz