Sirenis Hotel and Resorts, an international, first-class resort destination hub, contacted Brand Tango to engineer a full digital suite, complete with a captivating brand identity and positioning concept for its new vacation club—Sirenis Premium Travelers Club. After identifying the opportunity to expand its customer base and the reach of its brand by extending into a new channel, Sirenis depended heavily on us to understand that critical to the success of this venture would be creating the high-quality experience that customers had come to expect from the Sirenis brand— from the beginning of the sales process to long after the final sale.

A digital suite merging mobile, tablet and web into one engaging membership experience.

What makes the Sirenis project an exemplary display of the ingenuity that lies within our capabilities is the full scale, multi-sensory approach we methodically employed to captivate and retain the attention of its first-class world traveler audience. We began by delving into the brand’s emotional composition, correlating it to a well-defined visual identity, and then, overlaying it onto the brand’s various touch points—from the logo to the final deliverable: a branded iPad box with a membership application that tied to the website. Fine details, clean aesthetics, and succinct messaging around their key differentiators—͞flexible, privilege, and choice͟—became the blueprint for the logo redesign and its accompanying icons.

Our team recommended the iPad digital presentation for new members to offset the buyer remorse that is commonplace within the industry. Not only would the iPad—which came with pre-installed membership information and live content—act as a reminder of what the new member bought, but it also created an instant communication channel for the brand; whereas, they could now track their members’likes and interests to better serve them. By transfusing the brand with emotive traces and combining it with intuitive design, we served the ultimate coup de gras: successfully positioning the brand to become the ͞Apple of Timeshare͟.

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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz