Retail Packaging

Retail Packaging

Brand Tango is highly recognized for our flawless delivery of share-worthy signature moments through the creation of distinctive and ambitious retail packaging design. With years of experience working across many industries–including beauty, fashion, technology, and food and beverage, we understand how critical retail packaging has become in the overall marketing mix to convert savvy shoppers into loyal customers. As expert consumer packaging designers, we customize retail packaging to accurately symbolize the brand, smartly communicate its value and key assets to consumers and investors—as shown in the Optx EcoClear, ColorTea, RG Luxury, GE Caulk, Borlino and Optx EYEFX projects.

One of the last great commercial expressions of print and form.

For Optx EcoClear, we led the charge in conceptualizing a new type of product in order for the re-emerging company to gain shelf inclusion at Wal-Mart. With our extraordinary biodegradable glasses concept, complete with an impeccable naming, packaging, and selling strategy, EcoClear skyrocketed from the goal of being in two stores to being in 4,000—virtually overnight. For ColorTea—a luxury Chinese beverage company, our team designed immensely powerful retail packaging, made from white pearl foil and tin with vibrant Pantone colors, to influence the purchasing behavior of consumers and smooth the brand’s transition into the American market.

The Luxury by RG project was built off a formulaic style that combined rarity, ritual, and remarkability—which were displayed brilliantly from the 6-step hair product line to the Victorian Gothic meets Futurist Modern styling tools. Our team’s outstanding retail knowledge grants us the agility to transform ordinary commodities to extraordinary and captivating unconventionalities—as shown in the GE Caulk project. We incorporated bright and bold lettering to pull the brand from the messy, overwhelming caulk aisle to the forefront of the consumer’s purchasing decision.

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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz