Brand Tango is often commissioned to skillfully blend the knowledge of recent history, the wisdom of cutting-edge research, and the promise of future trends to give organizations the creative fuel to survive and thrive in today’s competitive global business environment. This artistic blueprint can largely be found within our straightforward approach to hospitality branding— such as in the Hotel Sarasota, G Resorts and Blue Strawberry By The Sea projects. For Hotel Sarasota, our team fed off the core principle of creating brand rituals and driving new levels of creativity by utilizing storytelling vehicles like signage, locally procured as well as cutting-edge international art, and hospitality touch points to deeply ingrain the brand’s identity into the customer experience.
Creating brand rituals and driving new levels of creativity is core to our offering.
Our team’s willfulness in articulating a hospitality’s brand key differentiators and bringing their business strategy to life gives us solidarity with companies who need a freshly curated and visually stimulating presence—such as executed with the G Resorts project. Billed as an uber-exclusive and luxe brand concept, G Resorts embodies the upper echelon of design treatments due to the richness of the aesthetics and the guarded privacy of its niche target audience. Evocative, desaturated, and contemporary typography paired with monolithic architecture and the smartly woven, “G”, in the service offerings served as pillars for the classic construction of this branded system.
For Blue Strawberry By The Sea, our team was delighted to showcase our ability to form anew the imagination of this charming beach getaway into a plush and wistful seaside escape on a modest budget. To start this total brand makeover, our team transformed the guest rooms and suites with cool, soothing ocean inspired colors and an eclectic mix of furniture and linens to reflect the external environment more concisely. This understated, yet elegant motif would remain fluid throughout the redesigning of the remaining brand touch points—from the engaging website to the sophisticated refinement of the pool to the dimensional signage and logo.