Hilton Grand Vacations

HGV-Parc Soleil

In an effort to challenge existing attitudes toward the timeshare industry, Hilton Grand Vacations tasked Brand Tango to disrupt the industry’s sales center standard by creating a completely unique, thoroughly immersive and thoughtfully engaging sales environment. In order to reimagine HGV’s sales center to be more than a place where visiting guests are sold a product, we utilized an awe-inspiring combination of digital, environmental and experiential elements to introduce guests to all the ways that HGV can help them create the life they’ve always desired. By leveraging the latest technology, we were able to personalize the tour to each visitor, thereby enhancing the relationship between HGV and its guests – all while articulating the ownership lifestyle as a central and cherished expression of life.

Challenging guests to throw away everything they thought they knew about timeshare.

By actively involving and engaging guests during each step of the customer journey, Brand Tango transformed the HGV timeshare sales process from what many would consider an undesirable event into a transparent, highly participatory and dynamic sales center experience. Custom videos, self-discovery kiosk stations, RFID technology, touchscreen digital installations and museum-quality environmental graphics work in harmony to create a truly interactive, fun and collaborative sales experience for guests and HGV team members, alike. By capturing real-time data early in the process, sales associates can utilize the information to custom-create the ideal vacation product for each touring guest and guide strategy in future communications. Together, these tools convey the overall HGV brand message, urging guests to “Find Your Amazing.”

This more playful, interactive approach has been a genuine hit, resulting in huge financial gains for HGV as indicated by an increase in VPG of 5 percent and decrease in rescissions of 2.5 percent. Due to the breakaway success of the new sales center experience, HGV awarded Brand Tango four more sales centers to be completed through 2018 and 2019. Some may say that it is difficult to convince a major, successful brand to take the leap into the unknown with new ideas and technology, but with Brand Tango’s help, HGV made the leap and is now enjoying the highest VPGs in their system.

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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz