Branded Environments

Branded Environments

One of Brand Tango’s most coveted talents is our award-winning ability to create immersive, groundbreaking branded environments. Known as a research-based strategy and creative discipline that utilizes design as an asset, branded environments extends the experience of an organization’s brand to the design of both interior and exterior physical settings. Subsequently, Brand Tango’s agility in quickly grasping each client’s objectives, brand and audience empowers us to flawlessly craft customized worlds—such as in the Mattel, Hotel Sarasota, Silverleaf Resorts and Don Miranda Hotels.

Environmental design that creates a dimensional brand experience.

For Mattel, our team was engaged by Stella Design and Sonnentag Design to create an enchanting, interactive environmental design for the international toy company’s corporate headquarters in Los Angeles. The objective was to subtly soften its corporate rigor and artfully lace it with the childlike wistfulness that is synonymous with the brand. The team was able to fuse its visual icon system and popular identities—for instance, actual Barbie® parking spaces and Monster High™ Dolls—into architecturally elegant, yet creatively playful, branded spaces. For Hotel Sarasota, we endeavored to design an awe-inspiring integration of fine art and the art of hospitality. The goal was to help the Florida-based art hotel arouse curiosity in order to position themselves as a prime destination for vacationers and cultured art lovers. Cutting edge digital art installations and avant-garde up-cycled art are just some of the cornerstones we incorporated to enforce the international authenticity of a living fine art museum.

At Brand Tango, a strong emphasis is placed on setting the tone through design and evoking deliberate actions through captivating aesthetics. This emotionally charged approach is evident within many of our projects. For Silverleaf, the team was tasked with refashioning the sales center walking floor in Atlanta. By erecting several, interactive screens with simple, intuitive interfaces along the walls, the team enhanced the sales presentation while also stylishly inserting captivating visual reminders reminiscent of a dream vacation experience.

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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz