Brand Strategy

Brand Strategy

Empowering companies to maintain brand distinction, while balancing the seamless delivery of promise and expectation, marks the epicenter of Brand Tango’s methodology to brand strategy. Unlike advertising, graphic design or web design, brand strategy is a systems-based approach that employs a stringent evaluation and synthesization of the brand essence to create permanent building blocks for the brand. By constructing brand strategies that put the lion’s share of resources into designing patterns for business maturation that can shift smoothly within today’s evolving marketplace—rather than relying on repetitive, monolithic messages, Brand Tango dishes up resplendent recipes for a brand’s long-term success—and this resonates within the Caviar, Sirenis, Hotel Sarasota and Unity Recovery Group projects.

Successful branding is all about how you plan and making sure you’re taking the right path.

For Caviar, our team of brand engineers embarked on tackling the luxurious eyewear company’s growth concerns. Understanding that consumers are promiscuous in their brand relationships, we generated a visual business document, complete with a dynamic blueprint to advance the brand through our modified tipping point initiatives: the Power of People, Power of Product, and Power of Context. With Sirenis, our team elaborated a set of relevant and differentiating brand identities and positioning concepts for the corporate brand as well as developed a recommendation on new brand architecture—from the hotel entrance to the hotel amenities. We provided a strategy that educated consumers on what to expect from the brand and informed the company on what it must deliver to its consumers, which resulted in a richer and more compelling brand experience that encouraged trust and conveyed value.

The brand strategy for the Hotel Sarasota project was a crafty harbinger for the living museum where moments are curated. Our team expertly wove literal and interpretive messaging with architectural art throughout the theme of the hotel to uphold and carry its purpose to become a timeless beacon within their artsy community. Additionally, our team demonstrated great ability to create integrated strategies for Unity Recovery Group, which included promoting a set of tangible brand benefits, further enabling them to rise as a national leader in addiction recovery.

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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz