Brand Incubation

Brand Incubation

Brand Tango takes pride in our unique ability to craft impactful and memorable brands for growth-stage organizations. We focus on developing brand stories and messages that perform in the digital space while building emotional connections with real people. By immersing ourselves in the mindset of the target consumer, analyzing the competition and identifying unique product differentiators, we position brands to create consumer preference and succeed in the marketplace. As in the case with Everyware—a mobile marketing platform owned and managed by Brand Tango Technologies, our team cultivated the brand from idea generation to market introduction by creating a portfolio of viable solutions and tools that gives the app prominence within their industry.

Visualize a product idea, create a service strategy or prototype a new technology.

We are often tapped to help capture specific growth opportunities within target markets. Our accuracy is attributed to our sophisticated, all encompassing approach that combines persona and audience construct with user experience design. Our unparalleled dexterity in understanding niche audiences is further evident with the G Resorts project—where our artful conception of the brand was embossed in the finest details and infused with language designed to resonate with its audience.

Some brands have the critical components for success but need our expertise to help package their imagination for investment opportunities – such as in the VuPulse and Factory Shred projects. VuPulse entrusted our team to not only conceptualize a polished presentation being pitched to Comcast but to develop a mobile app prototype for potential investors as working proof of the product’s concepts. For Factory Shred, we demonstrated our finesse by reimagining a lifestyle brand to help our client fit into a cultural landscape driven by a distinctively edgy and intelligent market.

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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz